Solis & Breakenridge's PR/Social Media book reinventing how we communicate... period.

I've been reading Brian Solis & Dierdre Breakenridge's book "Putting the Public Back in Public Relations, How Social Media is Reinventing the Aging Business of PR," and let's just say it's really hard to put down. 

Now I'm not here to review the book, just to sing its praises. There are so many key messages resonating here it's not funny. One has really stood out for me so far. It's really simple, if you can make the shift and embrace the impact and change Social Media has brought to communicating in general. 

Ok, so here is the tidbit that is rocking my world:

"The tools people use to share content online are the same tools communication professionals can use to reach them." 

How fantastic is that! Is it working for you? It couldn't be simpler could it. Now you can stroll right into those channels of influence and really reach your customers.

No Toto, we aren't in Kansas anymore. We've landed in a way to speak directly with your market and have a real conversation ville. I myself am taking up residence here and never leaving. This place makes sense, speaks directly to people and connects us on a level never seen before.

So, if you're looking to make sense of communicating in the world of Emerging Technologies while using Social Media tools, than this is a must read. Don't let the title put you off. You don't have to be a PR person to read this book. You just have to want to communicate more effectively.

I personally believe the strategies and information presented in this book make sense in all communication roles today. Buy it, borrow it, or beg someone to give it to you as a gift. Just do your clients a favour, read it as soon as possible.